A complete review of Flodesk

A complete review of Flodesk
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Why you should move to Flodesk

Here is my review of Flodesk, the new email service provider which is taking the online world of internet marketing by storm. It’s easy to navigate, wonderfully intuitive and is breaking the barriers of annoying emails. Here is why I moved from Convertkit to Flodesk.

What is Flodesk and why do we love it so much.

In this post I will cover why I moved from Convertkit to Flodesk, How much does Flodesk cost and what features does Flodesk have. I’ll also cover why I think Flodesk is better than Convertkit for small business owners.

*This post contains some affiliate links for your convenience (which means if you make a purchase after clicking a link I will earn a small commission. It will not cost you a penny more) Click here to read my full disclosure policy.

I recently received an email which blew my mind. It was from a fellow creative, not a huge business, just someone who wants to connect. The email looked fabulous. Not only beautiful but sexy.

I had indeed stumbled upon my first Flodesk email.

I immediately took a look. I’d been dreading my Convertkit bill going up to 49$ a month, so I was quite curious to see how much is Flodesk.

Warning – this is a long post. To help you, here is a list of topics you can jump right to.

Table on contents

Firstly let me explain who I am and why I’m recommending you switch to Flodesk email service provider today.

I’m an Etsy shop owner with a small blog on the side. I have almost 1000 email subscribers. I was with Convertkit up until this week costing 29$ a month. 

I’m not great at contacting my list. I’d rather not. As my emails just didn’t fit with my brand. I didn’t know what to say or how to engage with them. Sending that compulsory weekly email had become a bit of chore.

But wait – I don’t have a website yet? – No problem I wrote a post on getting started with a website

Now I feel much better about sending my weekly email and it only takes moments to compose. This is why I moved from Convertkit to Flodesk. If I can email my list often and with great content, it makes my life easier.

Sign up today for Flodesk and lock in for the better pricing of 19$. That’s half the normal price. Use my special discount code OHSHECREATES or click the discount link for Flodesk here.

Hurry – this link won’t last for long.

flodesk image for sign up

Firstly, let’s look at the basics.

What is Flodesk

Flodesk is the new email marking platform on the block. The two ladies behind the brand are Martha and Rebecca, and they are taking email marketing to a new level right now.

Flodesk is what everyone like me has been waiting for; it brings both practically and versatility to the job of email marketing. The templates look amazing on both mobile and desktop. The platform has all the same bells and whistles but without the clutter. Not only that, but it feels cleaner, less distracting and a lot less scary.

which one is better, flodesk or convertkit

Is Flodesk better than Convertkit? 

Read on… 

What’s so great about Flodesk V Convertkit

Nothing wrong with Convertkit, they provide an excellent steady service, they allow you to easily segment your list and have a pretty good delivery rate. But for the smaller entrepreneur who has yet to monetize their list (by this I mean make money), it’s expensive.

I’ve managed to keep my list under 1000 subscribers because truthfully I can’t afford 49$ each month. I delete anyone who I can from my list regularly and encourage unsubscribers on every email. 

But – I won’t be doing that going forward.

How much is Flodesk

The pricing structure for Flodesk at the time of writing is 38$ a month. But for this, you can have unlimited subscribers, access every feature and never see your bill increase. You can safely build your list in any direction you want, without having to worry that they are ‘your perfect people’.

The Flodesk pricing is unique right now because it doesn’t cost more as you build your list. Unlike other providers, you are not paying extra for all that hard work. 

They don’t double count subscribers if they optin twice on two forms, unlike other email service providers. No confusion there.

And guess what – right now as Flodesk is still in beta, which is why the Flodesk pricing is so attractive –  I can offer you my coupon code of 50% off which is not going to last long.

Sign up today for Flodesk and lock in for the better pricing of 19$. That’s half the normal price. Use my special discount code OHSHECREATES or click the discount link for Flodesk here.

Use this sign up for email marketing

Yes, all the Flodesk features and unlimited subscribers in perpetuity for 19$ a month. Use this link to sign up, ensuring that the code at the end is … 

Did I mention you get all of the Flodesk features for that price?

Remember – they are currently in beta, which is why I’m telling you to sign up now. Grab this offer because these girls are going to do great things with or without you.

Why you will love Flodesk

I’m not going to lie to you – if you are a visual person like me, you will love this. 

Find out how to create a template for your Newsletter

Which is better? Flodesk or Convertkit? 

Let’s see. 

Here is a list of reasons to love the new email marketing platform

Free email templates

These are perfect if you don’t know what to send to your list. You need inspiration and want to send something pretty in the next hour. They are pre-formatted, and all the heavy lifting has been done for you. 

flodesk newsletter templates

Free landing pages

No need to install 3rd party apps to make your landing page look fab. They are right here and made for you. Easy. 

Free landing pages with Flodesk

Ready-made sequences

Wondering what to send in your Welcome sequence, your sales sequence or even just to get to know your list. They also have beautiful free templates for those too.

Free welcome sequence in Flodesk

Can you segment your list

Yes, you can. Perfect for those of us juggling two or more different lists of sign-ups. I have sign ups which came from my Etsy shop and those who engage with my website although some appear on both eventually. 

Automation is also included

I was able to create an email to deliver my freebie in moments and then follow on with my Welcome series. You can see how easy it is in this video. 

Deliver your freebie and create a welcome series in Flodesk

Beautiful Email creation in minutes with Flodesk

Hello again - reformatted email templates make it easy to create your newsletter in minutes.

Because they provide so many pretty predesigned templates, all the stress of formatting your emails has is removed. You can also design your email from scratch if you prefer.

I found the process very similar to blocks in WordPress. Add a block, fill it with your text, images or buttons and then add another one.

All these make it one of the best tools for bloggers today.

Open rates

If you are curious about your open rates – there are statistics to help you too. My email with Convertkit had around a 21% open rate. Not bad. The first email I sent with Flodesk hit 18% open rate, but those that opened clicked more and that’s what I wanted.

Click here if you would like to view it in the browser

Cute newsletter templates for free

As I said before I email my list around once per 20 days, so I’m going to use Flodesk to whip this up to once a week at least.

It gets better!

Will you write to your list more

I covered about 2hrs worth of courses which went into how to format your emails, how to improve open rates, how to make them look pretty in Convertkit. What to say, how to say it. 

So much so I never actually wrote to my list. I felt my emails were so bland, not reflective of my brand. I don’t know any CSS and felt disappointed that my emails just look a bit blahhh.

Each email would take me half a day to complete. It was tedious work.

But the future is bright!

The future looks like this. These gorgeous templates are part of the free features in Flodesk.

Now when I have a new post on my blog – I can draft a pretty email in about 4 mins and get it scheduled to go out the next day. Which leaves me more time to produce content on my blog and keep my Etsy shop up to date. 

Smiles all round. Since everyone bashes on about talk to your list, warm your list, keep your list engaged. I’m looking forward to writing these next ones, and I have three already drafted.

This in itself is a massive weight off my mind.

I’ve probably been emailing my list around once every 20 days at best. But from now on, I can see me improving that by a considerable amount. 

I might use the same six templates for different emails and keep them consistent. Like these.

Flodesk on mobile
Free email templates in flodesk for weekly newsletters

What integrations does Flodesk have

At this moment, Flodesk supports Shopify. Connect your shop to pull your customers into Flodesk.

More integrations are being added as the platform evolves.

So what are the downsides of Flodesk? 

As I said before Flodesk is currently in beta, which means it is still a work in progress. But for the price, they are doing a fantastic job of shaking up the email service providers which dominate the market.

And why not. 

Viewing where your sign-ups are coming from

In Convertkit there is a graph to show where your sign-ups are originating I can’t see this in Flodesk. No big deal for now and I’m sure it will come later. You can sort through your list using the segments so it is easy to find a list of them.

Individual subscriber details – it does say how many emails the subscriber has opened, but not which emails. Perhaps this will come later, but again – it’s not a priority for me. 

Is Flodesk better than Convertkit?

These ladies only went live in the FB group for the first time the other day – and yet their product is selling itself over and over. They seem genuinely honest in their tactics and are graciously overwhelmed by the response to their new email marketing platform.

For my needs as a small business owner, Flodesk is better than Convertkit.

Flodesk is targeting the more feminine marketers, those who are not yet able to invest lots of money in their email service provider but want a good all-round service. Understanding the concept that email marketing takes time, and not everyone enjoys it. But this platform makes it pleasant.

Great ideas come to life and in a straightforward, no-nonsense way. 

They have thought about the end-user and made what can be a frustrating part of running a business into a little bit of prettiness.

Don’t forget you can get a free trial of 1 month now – no credit card, no commitment. Just sign up and see. 

Sign up today for Flodesk and lock in for the better pricing of 19$. That’s half the normal price. Use my special discount code OHSHECREATES or click the discount link for Flodesk here.

Have I convinced you yet? 

Don’t take my word for it – the other day these ladies managed to ‘break the internet’ with their sign-ups because everyone was jumping on board. They ran a challenge that showed us how to create those beautiful emails and send them to our list. 

They even let us keep the templates inside Flodesk, if you weren’t part of it, you could still get started. 

Sign up for Flodesk here.

Wondering what to include in your Newsletter?

How do I transfer my email list from Convertkit to Flodesk

These are the steps I took to set up my desk account and move from Convertkit. 

A few notes

  • Flodesk used segments to group together emails from people who are interested in the same thing. In Convertkit, you would know this as tags.
  • Flodesk uses workflows to move subscribers through an email funnel such as your welcome series or marketing funnel. In Convertkit these are called automatons.
  • There are no rules in Flodesk. And for me, that’s a good thing because I never truly understood them.
  • Forms are the same in Flodesk as in Convertkit. These are the sign-up forms you embed on your website to capture the email address. You can deliver your freebie, a message or redirect to another page on your site upon sign up. 

How do I move my email list over to Flodesk

This process was surprisingly straight forward, and I kept all my tags and segments which I had built up in Convertkit. 

Note – it is easier to have both screens open next to each other so you can move from one to the other quickly. 

Complete the set up of your account

  1. Open your Flodesk account settings and add set up your email – you will need to verify the email you are planning to send your emails from.
  2. Set up the domain advanced settings. This will help your delivery rates. But it is not necessary if you want to get started. My host provider is Siteground, and I was quickly able to follow the instructions and add the settings to my Cpanel.
  3. Add your brand preferences. Here you can upload your logo, so it appears automatically at the top of your emails. I was able to do this easily, but I’ve seen some who use a photograph which looked fab I must admit.

How to import Subscribers from Convertkit

  1. Next, we want to import your current subscribers from Convertkit to Flodesk. Think about your tags now – are they correct, do they still make sense with your business model. If you want to change them, the name or combine them – we will cover this in a moment.
  2.  Download a CSV file from Convertkit of all your subscribers onto your desktop.
  3. Next, navigate to the audience and subscribers in Flodesk.
  4. Choose – Upload a CSV file and click ok. This will have automatically created a segment of all subscribers. Hopefully, they match with the same amount in Converkit, so you know you have everyone.
  5. Now use your Convertkit tags or segments to grab another CSV file of subscribers. But this time when you upload it call it the tag or title you want it to be known as. So for mine, ‘only interested in free stuff’ – because these subscribers have previously told me that’s all they are interested in.
  6. I also made a segment called Library blog subscribers and Etsy shop tips as these are the tags I used when finding them in Convertkit.
  7. Continue uploading your CSV files based on your tags or segments in Convertkit. This will mean that some of your subscribers will appear in several segments, much like in Convertkit.

Note : If you use the tag in a sequence in Convertkit. Exclude those and come back in a few days and add them once they have completed the sequence in Convertkit.

Sending your first email

Use Segments to tell Flodesk who you would like to receive that email. Either add segments off your list or exclude segments, you can even add individuals also to receive this particular email.

Keeping your list organised. Adding a segment of cold subscribers.

This would be a good option if you wanted to import all of your cold subscribers and send them a one-time email to get them to either stay or go.

Ok – happy that you have uploaded everyone. 

lets move on. 

How do I create forms

Forms in Flodesk range from inline, popup to whole landing pages. Just make a list of all the ones you need to replace and create them. I only use three forms on my website, so this was relatively easy to achieve. 

How do I get my subscribers to receive a series of emails

You now need to create your workflows in Flodesk. I know I thought it was going to be tedious also, but Flodesk premakes a Welcome series for you.

Just add a trigger for the sequence to begin – for example, added to the segment Etsy shop help because they signed up on your website on this form –  and then build your emails below. As sign-ups enter your funnel, you can see how many have started and completed the sequence 

For me, this is such a great thing to have. I must have waited almost a year before I started my email list in a way simply because I didn’t know what to tell them in the email. Enter Flodesk premade templates for Welcome sequence, nurture, sales sequence. All pre-formatted for you. 

Pro Tip : Add a wait time of 100 days at the end and that way you have 100 days to add in new emails or even keep the same sequence continuing. 

I have read of bloggers creating a Welcome Sequence with 60 or more emails in it – only pausing it when they have a sale to promote or something time-sensitive. So now is your chance. 

Once you have created your sequence and published it – you can now add your sign-up forms to your website and check they work correctly.

My welcome sequences are relatively short at around 4-5 days. Once this time has passed, and you are happy that your recent subscribers have finished with that Welcome sequence in Convertkit – you can add them into your Flodesk emails using the CVS file as before.

If you add them before, they will trigger the workflow again and receive those emails too. 

Lastly, get those beautiful templates working for you.

Remember if you moved because you never emailed your list or didn’t know what to say to them. Now is your chance to change that.

Use the templates and select what you would like to do with your list today. Share a story, a post, make money etc. 

So we have worked on 

  1. What is Flodesk
  2. How much does Flodesk cost
  3. Is Flodesk better than Convertkit
  4. Why is Flodesk so good at marketing automation
  5. How to move from Convertkit to Flodesk
  6. What features does Flodesk have – such as email templates, free landing pages
  7. We’ve also made some comparisons of Flodesk v Convertkit

I am so happy that these young ladies Martha and Rebecca were able to achieve such a smart, intuitive, easy to use platform in Flodesk.

I’m grateful to be one of the first adopters, and I’m sure Flodesk will do great things for the future of email marketing. 

I’m certainly a lot more enthusiastic about building my email list through this brand new email marking platform. 

Remember to sign up now to gain access to all of the features, stats, templates and lock on now for a great launch price of 38$ or 19$ with the current discount code.

Sign up for discount

If you are quick my 50% off coupon is still valid. Grab a free month with this link and make your emails something to be proud of today. 

Review of Flodesk, the new email service provider.

Please – if you enjoyed reading this article, please share on Pinterest today.

Why move your email list to Flodesk
simple ways to talk to your email list

Interested in email marketing for your Etsy shop – check out these posts for more free help.

Create a Newsletter in Flodesk

How to start an Etsy shop

How to start an email list

Ways to make money from home

A complete review of Flodesk

20 thoughts on “A complete review of Flodesk”

  1. Ebony Muhammad

    Greetings! Awesome platform! I’m customizing my workflow now. However, I’m stuck. I can’t seem to copy and past my existing workflow content. When I right click, the paste option doesn’t appear. I understand it’s still in beta, but I’m hoping I don’t have to retype all of my workflow content!
    Any suggestions?

    1. Hello Ebony
      Glad you worked it out. CtrlC CtrlV.
      So glad you like it. I am enjoying how simple it is as well.

  2. While Flodesk is gorgeous, for me, it’s lacking some of the functionality that would make migrating from CK harder. Example: only segments/tags, not both (CK is great at getting nitty gritty with both these systems) and their “landing pages” seem to be more of opt-in buttons than pages like what CK offers (more like Leadpages or SquareSpace’s Cover page than just a dressed up button). Aesthetics, their templates seem to be overly feminine, in the traditional sense, and might not work for a large audience’s branding style. Cool to read your review though!

    1. Hi – yes I agree with that. Flodesk is in Beta still and they are working in the background to address lots of the issues you’ve mentioned.
      I will say I’m not currently using any of the landing pages, but I’m saving them for my first tripwire.
      I have been building my email list for some time and loved the idea of locking in for the beta pricing knowing the pressure was off to make money from my list. Yes, the templates are quite feminine, but you don’t have to use any of the templates of course, just use it like convertkit and just do pain text. Or you could just use the 30 day trial and transfer your list whilst still keeping your convertkit account active.
      I hope that helps and thank you for reading my article 😊

  3. Soooo the 50% off code keeps it at $19 forever and ever? Also, when does it expire? Hoping to get started soon, but don’t want to miss that price. Thanks!

    1. Hi
      Yes, that is correct. It is a great deal. I’m not sure when the price will change as they are still in Beta right now.
      You can still do the free month and see if you like it before paying anything.

  4. I just signed up for the trial with no credit card, When do they charge you the $19? After the free trial is up? And thank you for the review. I’m just getting started and I feel I could start ahead of the game!

    1. Hello Jen, You will be charged 19$ after the one month trial has ended, so you will be notified that your trial is finishing and then you can choose to continue, but you will need to pay going forward. Glad you enjoyed the post. During your trial, try to schedule as many emails as possible, then you get a proper feel for how many times you should contact your list. Thanks again – Trina

  5. I just converted from Mailchimp and while most funcationality is there – it’s missing wordpress plugins for sign up forms , zapier integration and the ability to resend a campaign to those that didn’t open the last email. Those three functions are making it exremely hard to run my eCommerce business using Flodesk. So, signing up for the $19 a month to get locked in to the price is fab. But I’ll need to keep my mailchimp going until these things are included.

    1. Hello Trista
      Thank you for your comment. From the Facebook group the beta testers for Zapier has begun so hopefully it won’t be long. The ability to resend a campaign to those who didn’t open the first time – yes, I am waiting this also.
      Of course, we would like all the things, but I believe the price is still great for small businesses. It’s perfect for my needs, but yes, if those functions make a significant difference to your bottom line, I would also keep my mailchimp running.
      That said – I do believe that the price reflects the fact that Flodesk doesn’t yet have all integrations. But when it does, it will be at least the same price as CK.
      I hope that helps – Trina

  6. Hello!!! Love this post! Im struggling with Mailchimp because my list grows every week by 200 people. So, In mailchimp after paying nothing I started to pay 29 USD, then a month after 39 USD. It is too much money for a list astill need to monetize. Do you know if is easy to migrate from Mailchimp to flodesk? Any place where i can read about it? I cannot find any other page in Flodesk but the one to suscribe. Thanks again 🙂

    1. Hello
      Thank you for your comment.
      If you can download a CSV file of all of your subscribers on Mailchimp, then you can easily upload them to Flodesk.
      If your list is segmented with subs coming in from several sources- then download those again in separate csv files.
      You will need 1 file with ‘all subs’ and several others with segments.
      You can easily upload these to Flodesk in minutes.
      I hope that helps

      https://youtu.be/GuWCHkYbStk

      Trina

  7. I’m intrigued! ….I used your link but when trying to set up a test email it doesn’t appear that I can take an html and directly insert it. Even from the ‘text’ option, it doesn’t show up correctly. The same html will show up correctly if I insert when using my current ESP (Madmimi). Am I mistaken when I say this can not be done?

    1. Hello – I’m not familiar with Madmimi so I’ve never tried to insert HTML into an email. I usually draft my emails on the fly – or I’d write them in Google docs and copy them over to the email template I’m using. You could contact the help desk and see, or join the free Facebook group for Flodesk and ask your question in there. https://www.facebook.com/groups/flodesk/

  8. Carrie Stephens

    Thanks Trina! I am finally starting my website/mailing list and was teetering between Convert kit and flodesk but the affordability of FloDesk won me over, thanks to your summary and link! 😉

    1. Hello Carrie,
      I’m pleased you found the article helpful and decided to join Flodesk. With regards to starting out, it’s important to keep the costs low, but I also think Flodesk is more suited to new website as well. They are very helpful and I’ve seen them grow in the right direction in a short time. Good luck and do let me know if you need help. Trina

  9. Hi Trina,

    I am so glad I found this post and want to thank you because I was in the market for a new email provider for my biz. I set up a test account in ConvertKit and was leaning towards it for the low cost but was underwhelmed by the plainness across the templates. Then, I found your post about Flodesk and ta-dah, it’s perfect for my visual creative vibe. So, I went through your link and registered for an account. And it costs less than the other platforms I’ve seen, win win! I’m so excited to send out next week’s email to my newsletter list. Thanks SO much for your help!

    1. Thank you Laura,
      I’m so glad you found it helpful. I will update this post with new functions on Flodesk as they have lots more now. Thank you again for using my link and taking the time to comment.
      Trina

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