Each Etsy listing now contains ten photo opportunities for you to show your beautiful item off and convert those browsers to customers. Here are several ways and an example of how to maximise those listing photos on Etsy.
The first listing I made on Etsy in 2013 had one photo. The 40th listing I made only had one photo, 100th listing just had one photo. Adding the correct photos to your Etsy listing is the best way to show your product off quickly and give the buyer the information they need. Pinterest is so popular because for the most part we are visual people.
Think of images which maximise the best bits of your item – you want to show it off in the best possible way — converting those buyers who are on the fence to go ahead and add to cart. Before spending lots of time on getting your Etsy images in order – read the 60 mistakes I made on Etsy
If you are selling a physical item – pick it up and examine it. Now jot down all the reasons a customer might search for this on Etsy. I have used the word ‘search on Etsy’ so you can get into the head of the buyer. Think like they would – what would they be typing in to Etsy in order to find your item specifically.
Does it inspire them, or perform something, perhaps it is a self-gift, is it necessary in everyday life? What problem does it solve for the buyer? What is unique about your product which the next best product doesn’t have. Is your handmade at home, what about it is special or done really well? How does it feel? Does it have an emotion attached to it?
Lets take an example. You are selling pencil cases, but are unsure what to have in your Etsy photos.
You started selling them because your friend liked the colours and asked for one. But your ideal customer is collecting special edition pencils. (yes, there are those out there) Looking for a kid’s gifts. Maybe they are targeted towards Grandmas. Your pencil cases have a handwritten message in the lining, so they are personalised or individual. Are they made from recycled feed bags? – so your ideal customer is eco planet friendly. Each one has a good luck coin in the lining – they are for a special celebration.
Well, you get the idea.
Now take all of those notes and write down what photo would best
Finally – lets get into the head of a potential customer.
They are browsing for a leather brown bag as a gift for a friend. They begin by typing in Gift for friend. Now a whole heap of items comes up and they click on and off a few items and then two items in one shop, but it shows nothing of any interst. They know their friend works at home. So they research Home office gift. There are lots of plastic things, organisers, paper planners, gold paper clips, etc. But on page two there is this close up of a beutiful coloured pencil case.
They click on the item and view the Etsy store in case there is something different. The store front looks like a paradise of colours, with lots of interesting items. The stores branding is pleasing to the eye and catchy. You feel the shop welcome you with a soft hug.
You know you would be pleased to receive anything from this shop as a gift and not only that, but the photos for the item increase its attractiveness. They have shown the gift packaging, the items unique points, the turn around times, the way it was made.
Of course, it’s only a slight movement to press – add to basket. Now the only hurdle the shop has to get through is the cost of delivery. Which people don’t want to pay for or at least they don’t want to see it. Rather like putting income tax for your whole salary until June – when you actually start to make money. – No one wants to see the ‘oh but’ bit of business.
You just made a sale based on your photos alone. Well done.
Try to ensure all of your photos are
- on a white background
- taken in daylight conditions
- or use a lightbox to even lighting
- at least 1 contains your shop link
- at least 1 includes your logo
- use the same branding, the same font on all pages
- stick to the same colour theme
- don’t cover with a watermark, they make no difference
- jpg, png or gif are allowed, although not moving gifs.
- RGB is for Etsy photos
- At the moment Etsy requests the images be 1500px wide.
- Images crop from the
centerso ensure this is where youitem is placed.
Let’s take an example :
I’m selling a 2-page digital planner for the Erin Condren range.
My first photo should be of the planner in situ as it was intended to use.
This will mean purchasing an Erin Condren planner, but hey, this is your product usage, so I think is a must.
Flat lays would work well in this example and with some styled pens to match – use those items you would naturally have around you when working on your own planner.
Please do not make this a dark mess of sticky pens, on a green table, taken at night so you can’t read the text on it.
A close up of the planner page
Only the header image, or some particular point you would like to highlight. If you have an iPhone, you could use the Portrait option for this.
An image showing what to write in the planner
Only do this if your writing is acceptable, if your writing is, well a bit messy, ask a friend to do it. You could use a fountain pen or markers if appropriate.
A mock-up image of the two pages together with writing to highlight
This is what you get, maybe they receive PDF as well as JPG or even they can print in black and white or save paper. It’s ok for this one to be a digital mock-up.
Use Canva to write up a promotional code – for example, you would like to give a 20% discount on the spend 20$ in store. Make this easy to manage and automatic if possible.
Sign up for an email list
Asking someone to sign up for your email list in the photos is not a new thing, it might not convert particularly well unless you are giving away the discount code in exchange. However it does give an overall – I am a serious seller – impression, so why not.
Convert kit has landing pages they host for you – so you don’t even need a website.
Item in action
As above in the in-use idea, but this time stylise your sheets with writing on a flat lay with plenty of white space to write some information about why your product is better than the neighbour.
A collection from your shop
Do you have other matching items? – this is a great way to showcase your other items.
Bonus points – place a link in the des cription to all the matching items.
A Pinterest picture
Oh – yeah, you will definitely need one of these. At the moment Pinterest likes 600x900px, but I’ve seen reports of square photos also doing well.
When creating this picture, make it clickable and savaable. Keep the branding to match your shop, so when they do visit it’s what they were expecting.
Find out more about promoting your Etsy shop on Pinterest
A photo of your work area
If you work like me at a messy desk facing the wall, which isn’t pretty or beautiful, maybe this isn’t for you. But if you have a lovely warm wooden studio at the bottom of a pretty English garden, filled with light and wildflowers – well, then go for it.
Helpful description showing more information on how it works
A few bullet points on how to print the planner, what format it comes in or external printers you recommend.
Advertisement of your website
Show your customers how to contact you, advertise your website or external links of social media.
Please note you may not link or advertise any other selling platform on Etsy. e.g. you can’t show your Shopify link
Your best seller
Here is an excellent opportunity to show your best side. Get your best seller in the spotlight
A review of the planner
Showcase that fabulous review – buyers love to hear confirmation. Everyone reads the reviews on Amazon – so this is a great way to get yours read
Maximising your Etsy photos is just one way to keep your SEO moving. If this is a huge task for you – try making only four pictures to begin with and use them over and over.
An image to show the size proportionaly
You need at least one image which portrays the items size in relation to an everyday object. In this example a mug or pen.
If you would like to target gift buyers, even selfgifts are doing well these days. Create an image showcasing your packaging. Is there something in there you can highlight to show how it will be presented to the recipient.
Is there something about your item which always comes up in the Etsy conversaitons? – Perhaps they alwasy want to know how they can print at home.
A few notes on how to ensure you get the most out of your Etsy product photos.
Do you have any alternative uses for your Etsy photos? Let me know in the comments what other ideas have worked for your shop.
If you enjoyed reading. Please pin to your Etsy tips and tricks board.