How to use Pinterest to promote your Etsy shop

image of crochet tools with the words Promote your etsy shop on pinterest

Find out how to promote your Etsy shop on Pinterest

Yes, I love Pinterest. I deleted my Facebook app off my phone, so I could concentrate on Promoting my Etsy shop using Pinterest. Find out the easiest way to promote your Etsy shop.

When I’m on Pinterest I am learning, I’m always finding things to try and read. Like a sweet shop, you can find something to satisfy every tooth.

Some people call it a search engine, some say it’s a social media platform, but whichever way you wish to call it – it’s growing, it’s simple, and it’s actually enjoyable to use. So you can bet your buyer is loving it too.

In this post, I’ll show you how to get started using Pinterest to promote your Etsy shop and how to maintain constant traffic.

If you haven’t opened your Etsy shop yet and want to know how – I wrote a whole post on beginning on Etsy, and how to start your website

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Why Pinterest, why not facebook to promote your Etsy shop?

Well for me – I have an aversion to Facebook, not only is it full of adverts but frankly, I don’t want to know about someones last nights drinks. I feel that only ten per cent of it is of any real value to me or my business.

I unfollowed everyone anyway, so my feed is just business based. Well, that and my Mum.

I am in over 50 groups and only follow the ones I’m interested in at that time. This way my phone switches the app off after 30 mins per day and I’ve pretty much seen enough by then.

But Pinterest is where it’s at for me. I’m a visual person, and I just love beautiful pictures. I see amazing houses, lovely views, holiday ideas and I’m a shopper and buy more of the things I see on Pinterest than anywhere else.

Shoppers surfing Pinterest covert higher too. They are more likely to purchase after seeing the item on Pinterest.

That’s why we browse catalogues and not lists of items for sale.

Enter the dreaded Next catalogue where you just have to buy something right?

If you have opened an Etsy shop but are wanting more views, check out this post on 60 Mistakes I made on Etsy

image of flowers with the text Pinterest and Etsy a Beginners guide

Not convinced? Here are a few more reasons why Pinterest is where it’s at baby.

  • Pinterest is free.
  • 150 million people use Pinterest each month, and most of them are Women
  • Research shows that buyers are more in the buying mode on Pinterest than any other platform
  • 83% of pinners follow their favourite brand rather than their favourite celebrity
  • It’s simple to use, and you only need an email address to get started
  • It works great on mobile – it’s increased by 140% in 5yrs
  • Once you have built a following, your feed can translate to anything.

So why use Pinterest to promote your Etsy shop?

  • Etsy doesn’t own Pinterest ( for now at least), so you are working within your own rules
  • There is a vast amount of helpful information on there so you can use it for personal things as well as for business
  • It’s easy to watch the competition with Pinterest – you can spy on them too
  • If your future is big, Etsy might not always be where it’s at for you, and you can start directing traffic in any direction from your Pinterest profile
  • It requires little training, and you can start straight away
  • They say a successful Etsy shop is 20% making and 80% promoting, so promote it where you think your customers are hanging out.

Ok – let us get started on using Pinterest to promote your Etsy shop.

Firstly you will need a business Pinterest account to connect your Etsy shop.

If you already have a substantial personal account with a good amount of following, but is full of cats and dogs which has nothing to do with your new Etsy shop selling little paper clips, then my advise is to begin again with a new account.

Besides your favourite Cat follower is unlikely to be the same person you are targeting for your Etsy shop – and your feed might not resonate with your target audience.

If you would like to set up a second Pinterest account and keep your old one – log out of your Pinterest account and set up a new one using a new email address.

Then once you are logged in, use the menu to Add Account. Once you have set up, you can switch between the two from the same platform, but if you clear cookies off your browser you might need to add the account again.

Ok – I’m ready to set up a business account

How to create a Pinterest profile for my Etsy shop

What is your header on Pinterest

image showing Pinterest profile
  • Add your business name to your Pinterest profile
  • Add keywords to your Pinterest profile – say something both natural and informative, later on, when you are ready you can add a link to your freebie or something which your audience will give you their email address for, but let’s not worry about that for now.
  • upload a photo of yourself, not your logo or your cat.

Create your Pinterest boards

Create 5-8 boards which you can pin your pins to.

  • Give your boards an excellent sounding name, no gimmicks, so personalisation, just a straight forward board title. Try to target these boards quite specifically. I have a board called White decor, but I should have made boards called White Bedroom Decor, White Kitchen decor.
  • Use the description of your boards to tell Pinterest what your board is about. Again, no fancy words, just straight forward information. Write naturally in sentences and include a few keywords.
  • Give your boards a category

By doing both this and adding relevant content to these boards, you are telling Pinterest what that board is about and confirming it with the correct pins.

So I am painting in Watercolor and making art prints to sell online as digital images..

What sort of boards should I make?

  • Printable Wall art by Onceuponpaperco
  • Gallery wall inspiration
  • Bohemium decor
  • Printables
  • Home office
  • Watercolour artwork

Remember your audience might also be interested in other topics, so add these too

  • DIY prints
  • Home decor prints
  • Printable Decor
  • Artwork
  • Etsy digitals
  • DIY home crafts
  • Home DIY ideas

These are mostly around selling Digital downloads on Etsy – but here I’m using the example for selling your artwork online.

Once you have these boards set up – you should now make a list of them so you can ensure you pin to them regularly.

Image showing Pinterest boards with hightlighted boxes.

Why do you need lots of different boards covering several categories?

Well, you want to be able to spread out your pins across several boards which are appropriate without annoying your followers. Not all of your pins are suitable for every board.

I don’t just pin my pins to these boards, I pin other pins, repins, things I find on Etsy and yes, I do pin my direct competition also. This way I feel my pins just filter through, and it looks beautiful and refreshing.

Of course, I still have boards which I think my customers might be looking for – such as DIY crafts, seasonal home ideas, flowers, plants, decor etc.

Image showing Pinterest boards for Etsy shops

If you don’t do this, you will eventually go mad just looking at your own stuff, and you want to be able to mirror what your customer is doing as well.

Ok – So what else do I need to do to promote my Etsy shop on Pinterest?

Well. – the best way to drive traffic to your Etsy shop is to get a Website of your own.

How to claim your Etsy shop on Pinterest

How do you do this?

Once you have a business account – go into your Pinterest settings and click Claim in the dropdown. Here you will see Etsy under Claim other accounts.

Follow the instructions to claim your Etsy shop account.

If you need further help – you can view Claim your account on Pinterest

Note – when I did this it didn’t work, I had to remove the ‘block pop-ups’ on my Chrome browser before it would allow me to do it.

Why is it a good thing to claim your Etsy shop on Pinterest?

Those pins which are pinned from your Etsy shop have more stats associated with them so you can see how many times it has been viewed, repined and clicked. In essence, if you were to get a viral pin in the future, you can see where it is coming from.

f we want to use Pinterest to promote our Etsy shops, we need a way of checking if it is working.

  • You will see better stats for your pin
  • Your Pinterest account will get credit for that pin
  • You can promote your pins
  • Your pins will be rich pins, attributed to your Etsy shop

You can see on my Pins where those stats come into view.

image showing pins on Pinterest promoting wall art

Pinterest will also show your profile at the bottom of the pin. Your face, your business name, which is a good thing.

Image showing pinable image of Etsy listing of printable Protea art

And lastly – a big fat red follow button on all of your pins. Which is great of course. You can’t see it on my image above as I’m already logged in as me.

If you have not claimed your Etsy shop – it only shows the link to Etsy and no more.

Image showing pinned image of wall are watercolour protea

You can also unclaim your Etsy shop or website at any time.

Are there any downsides of promoting your Etsy shop on Pinterest?

Of course –

  • Like any form of exposure to your customer, you are also showing your stuff to your competition, who might deduce from your fantastic account which of your items are doing well in your Etsy shop and which are resonating with your audience. Que copycats.
  • It can be tedious pinning and repining your stuff. But it is just another job you must do to promote your Etsy shop. So get on with it.
  • Things change quickly on Pinterest. They are working hard to clear stolen pins, but folks can still steal your image.
  • As with most social media followings, you could have your account closed and lose everything. Worth a thought if you don’t have any other form of traffic

Is this a fail-safe way to use Pinterest for promoting my Etsy shop?

Well, there are some things which you might not be able to control.

  • Your pins may never be seen by the right audience. Some of my pins do well, others I’ve spent days perfecting don’t do anything – that’s social media for you
  • You may never see lots of repins or worse – no clicks. This can be worked on, but mostly it’s a lot of trial and error. I’ve had rubbish pins repined 1000’s of times and others not pinned once.
  • You may get many clicks to your shop from Pinterest, but no sales. Hmmm. This can at least tell you that you are not converting well so you will need to work on your copy, prices or target market.
  • Pinterest does change, of course, that’s why it’s worth an estimated 11 billion. So you need to be prepared to adjust, amend and increase your strategy for pinning.
get started guide to selling prints online

Grab the free Ebook today

  • Learn how to get your art online and where to sell it
  • Tools to get started selling digital online prints today
  • Learn how which file sizes to sell so you can go hands-off right away
  • Discovery why I get a 5-star review every time.

How do you make a pin to promote your Etsy shop on Pinterest?

How to make a Pinterest pin?

I use a mix of tools such as Illustrator and Photoshop. Both part of the adobe creative suite and payable monthly.

Don’t want to spend anything extra at this stage?

Then – Open a FREE account with

Once you have done that – it is very easy to make your own first pin.

  • Select Pinterest Graphic from Social media choices. This ensures you don’t have to worry about correct sizing or resolution. Believe me, if Pinterest suddenly suggests round pins, Canva will be on it.
  • Now you can use one of their many free templates and just adjust it to your liking. But I prefer to start from scratch.
  • I use a mix of ideas, some with stock photos, some with my Etsy previews.

Here is one I just made with a Bridal shower invite – and others I’ve made for my printables shop.

The image at the top is a stock photo I purchased. The zigzag background is free from And the image at the bottom is just an iPhone image of me holding the invite in the garden.

Remember to include your logo or shop URL so anyone can find it later.

Image showing bridal shower invite pinned image with the words printable bridal shower

Simple yes –

Just try new ideas and see what you like. I try to make pins which reflect my shop – so they see a pin and clearly see that my shop is botanical.

These are from my Botanical print shop on Etsy

image showing pins of botanical wall art

Note – ensure you your shop name on the pin or at least a small logo, just in case things get broken anyone can find your shop.

Once you have made your first pin in Canva promoting your Etsy shop and exported it as a jpg to your desktop – RENAME IT – you need to name your Pinterest pin with keywords. Eg. Photo345 is not going to work.

Rename your Pinterest image – for example – Botanical Wall art decor

So you have now seen how easy it is to create many pins in

If you only managed to do 3 in an hour, don’t worry it does get easier. You can also just copy your pin and adjust the images – this means you can easily create 30 or more pins in the same document. Ensure they are slightly different each time.

Why can’t I just pin straight from my Etsy shop using the pin it button?

You can, I do a mix of both.

But Etsy wants the first listing image to be horizontal –

I know it shocked me at first – so I checked it out on the listing photos article on Etsy

And Pinterest wants your images to be vertical – or taller

There is a way around this though –

image of cards and pin cushion with the text claim your etsy account on pinterest

I make new 2:3 ratio pins and upload them to Etsy as a preview image. This means I can pin straight from Etsy, not from my Etsy shop, but from the media tools on Etsy, so I can choose the image I want.

I ensure the main idea in the image is in the centre – so when it is auto-populated by Etsy, the features can be seen.

Note – I think this means you are less likely to be featured in Etsy – because Etsy uses a lot of images from the listing photos in their promotions and they tend to be all horizontal images.

So Pinterest wants vertical images primarily – square images can also be pinned but for now, don’t do as well.

Can I pin directly from my Etsy shop to Pinterest?

Yes – this is still ok to do, but

  • Pinterest will grab the description from your Etsy shop and post it onto your pin. Not a problem in itself, but you need to be using this pin description space slightly more wisely. I’ll come to that later.
  • Pinterest wants new content – all the time which it won’t get if you just pin from your Etsy shop to Pinterest.

So let’s feed it what it wants from the outset. Tall pins, new pins, regular pins, pins with good descriptions, pins with great images, pins with writing, pins that go to your Etsy item, pins which are product pins, lifestyle pins.

So now you have made a pin – what should you do with it?

Yes, you guessed it – upload it directly to Pinterest.

  • use the Plus sign and add a pin
  • drag your newly created pin onto it
  • Give your pin a title using keywords
  • now write an excellent keyword-rich description
  • Add a link to either your item or shop categories
  • Choose a board
  • Either publish immediately or at a later date

Note: Pin your first pin for any product to the most suitable Pinterest board.
Not the board that says ‘Best of the shop’ – or My shop Name.

I actually make a lot of new pins and upload them directly to Pinterest.

The reason I do this is to ensure I create repinnable pins which look more authentic than the preview images I use in my Etsy shop. This is for my shop, and your shop may target different audiences.

If you do anything just ensure that your pins are 2×3 in ratio, are not all the same and have great descriptions including keywords.

So for more clarity –

  • Pins which you pin directly from your Etsy shop – either using the pin button in the listing or from the media drop menu – create a post option – These pins are attributed to you and your account and your Etsy shop
  • Pins which you upload manually through the Pinterest Plus add pin button do not contain the same stats and are not attributed to your account, even if you include the link to your item in the Pin description

Perhaps later this will happen – but for now, it’s worth mentioning. So if you want pins with stats and your Profile image to be attributed to you – only pin from your Etsy shop account.

If you are interested in opening an Etsy shop- click the image below to gain access to the free eBook on how to start selling printables on Etsy

get started guide to selling prints online

Grab the free Ebook today

  • Learn how to get your art online and where to sell it
  • Tools to get started selling digital online prints today
  • Learn how which file sizes to sell so you can go hands-off right away
  • Discovery why I get a 5-star review every time.

Where do I find keywords for my Pinterest pins?

Answer – right inside the Pinterest platform of course.

Let’s say you are selling candles.

Go into Pinterest and type Candles. You will now see a number of boxes with the most searched for on the far left. Right now it’s DIY. But you target Wedding candles as they seem to spend more on average.

image of pins on pinterest showing search terms

Ok – Wedding now gives you Centerpieces.

After that it’s Romantic –

So now you can keep drilling down using those tabs which are closest to your product description, and you now should have your target keywords all done for you.

image showing pins on pinterest of candles

Romantic, Wedding Centerpiece Candles.

or Wedding Centerpiece Rustic candles.

These are your keywords.

Ensure that you include one or more of these keywords in your Pinterest process

  • Name your images for Pinterest with keywords you are targeting on Pinterest. So mine all have something like botanical print, or wall art or similar in them.
  • Your pin title when you upload it to Pinterest using the Plus sign should have your keyword in
  • Your pin descriptions should contain 2-3 keywords naturally
  • Include 2 hashtags to help get your pin seen.

What should you write in your pin descriptions for promoting your Etsy shop?

Your pin description should be reader-friendly and sound like a natural conversation. It should contain some keywords and have a call to action at the end – e.g. click through to find out more. Don’t forget those hashtags

I find the hardest part of this is writing the pin descriptions – Try to say something conversational and natural about your product. Have a call to action at the end.

While I was researching this article – the Pinterest stats said that pins description which contained the price in them – also converted better.

How do you manage all these descriptions?

I write all my pin descriptions on a spreadsheet and reuse them – but I do vary them a lot just by tweaking a few words. This way I can just copy and paste the descriptions over. I adjust a couple of words each time to tie in with the pin image.

Go to your Pinterest profile and make sure our bio contains the keywords you are targeting and that you have a lovely profile image.

But why not just pin your own pins and no one else’s?

Well, I want to be able to spread out my pins across several boards which are appropriate without annoying my 10,000 followers. Not all of my pins are suitable for every board.

I don’t just pin my pins to these boards, I pin other pins, repins, things I find on Etsy and yes, I do pin my direct competition also. This way I feel my pins just filter through, and it looks beautiful and interesting.

Of course, I still have boards which I think my customers might be looking for – such as DIY crafts, seasonal home ideas, flowers, plants, decor etc.

If you don’t do this, you will eventually go mad just looking at your own stuff, and you want to be using Pinterest the way it was intended. If everyone just pinned their individual pins, it would be follower based, and it isn’t – its about quality. And someone with very few followers could have a pin which does really well.

Pinterest rewards you being frequently active on the platform.

They like you to pin to all of your boards regularly.

Build your authority by claiming all of your accounts. If you have an Instagram or youtube, then claim these also.

This builds your monthly unique viewers on your Pinterest profile.

What other pins should I create to promote my Etsy shop on Pinterest?

Ok – so it’s all very well and nice to have 1000’s of pins floating around Pinterest with your lovely items on.

But here’s the thing –

For those pins to be attributed to your account and in turn for your Pinterest reach to increase – those pins need to be repined from your Etsy shop, not uploaded manually to Pinterest.

What do you mean by manual pinning -?

Manual pinning

Manual Pinning is now recognised as an excellent way to promote anything. To get started with manual pinning create your pins as you did above – but instead of pinning them to your boards, pin to a secret board on Pinterest. Then you can log on and repin from this board to your other boards over Pinterest.

You can reuse these pins also – but don’t just repin the same 5 pins. You must make several pins and use them over a long period.

Scheduled pinning

I invested in Tailwinds pinning app a long time ago. I paid for the year to make it slightly cheaper. This app allows you to schedule days and days of Pinterest pins in one go.

I usually plan out all my own pins using boards lists and once those are all scheduled for the week or month – I usually go through my boards and find several pins to repin or new pins not already on Pinterest. Then I shuffle the queue.

I do this in the hope that my feed is varied across all of my boards and it looks exciting and on-brand.

Image showing cotton reels with the text How to use pinterest to promote your etsy shop

I know this was quite a long post – Using Pinterest to promote your Etsy shop. Here is what we covered

  • creating your business Pinterest profile
  • how to create your pins in
  • How to claim your Etsy shop in Pinterest
  • What boards you should create and how to pin to them.

For related Etsy Selling articles,

How to move from Flodesk to Convertkit

20 Reasons you should sell on Etsy

10 things to do BEFORE you open an Etsy shop

How to decide on an Etsy shop name

Listen to this podcast on why it only takes one pin to make a difference

Final thoughts on using Pinterest to promote your Etsy shop

This is a simple way to gain potential traffic to your Etsy shop for free. It is not difficult to create multiple pins for your shop and in time gain repeated traffic using those keywords.

Remember Etsy is not a quick win idea – shops that do well often put in endless amounts of free time – but that’s ok, you have time.

It only takes one pin to make a lot of difference in your business.

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31 thoughts on “How to use Pinterest to promote your Etsy shop”

  1. Thanks so much Trina for writing this informative article about using Pinterest to promote an Etsy shop. You’re the best!

  2. David Parker

    Hey Trina,

    Thanks so much for this helpful article as well. Do you know how to get your etsy pins in the shopping section of Pinterest?

    On mobile that is where people go now and there are lots of etsy pins.

    1. Hello David
      I’m in Hong Kong so I don’t see buyable pins on my feed. But I’d start by searching in Pinterest- buyable
      Pins and also from Pinterest help.
      I know they are around but I can’t use them as I’m not in Hong Kong. Also I can’t use paid pins either.
      But hopefully you will find something.

  3. Hi Trina,
    This is a great article for the pinterest etsy puzzle and thanks a mill for the detailed write up and tips.. I would like to know what ‘category’ in pinterest to choose for boards for etsy products ? If I sell handmade gifts, I dont see a pinterest category for gifts. Rather I see a category called ‘ products ‘…So should it be ‘ products ‘ as we are pointing pins to etsy ? For some boards I have both products , gift ideas and am not sure which category would be the right one or does it matter at all ?

    1. Hello Saranya
      Thank you for reading my post, glad to help.
      I put mine in Art, but it depends on what you are selling. DIY and crafts, home decor, or products.
      Just make sure you fill in the description with keywords around your products. It’s the description that helps Pinterest know what you are about.

  4. Hi fab post, I was just wondering if you had to state if your pin is an ad. Would you need to put something in the description box.

    1. I can’t access adds on Pinterest as I live in Hong Kong. But when you set up a Pin and use this as your add – Pinterest already knows it’s an add, so you won’t need to add anything extra to advise.

  5. OK so I have something new happening with my Pinterest Pins that lead to my ETSY webside. I started creating my pins from scratch so ETSY would not change the titles and redirect the URLs of my pins once they have sold or when they are deactivated or expire. ETSY is actually attaching a link to all of my posts to Pinterest whether I post them from scratch or whether I post them directly from my website. There is now a folder in the lower right hand corner of my pins that redirect to similar items instead of going to my pin that is still available for sale. So if you pull up a pin and click on the middle of the picture it goes to my website product but if you click on the folder in the lower left hand corner it goes to similar items on ETSY. I am no expert but it sure sounds like ETSY is stealing my copyrighted pins! Any advise is welcome.

    1. Hello Gail
      I think it’s a good thing to make new pins all the time for your Etsy shop. Pinterest has said they love new content – but I think you mean it’s a magnifying glass in the bottom right of the pin. It opens up to simular pins on Pinterest. I believe this has been around for a while and is part of Pinterest showing you similar pins. Although in your case and mine it shows similar items on Etsy. Now you said the bottom left-hand corner folder – which I don’t have. I’m in Hong Kong and don’t have the option of promoted pins – so perhaps this is it.

  6. Hi! The post is very complete and helpful, thank you for that. I just have one question: is it better to pin manually or directly from the Etsy listing?

    1. Hello Martina
      Well that is a loaded question..! You see, lots of shops rave about Tailwind and it’s ability to auto post and keep the Pinterest machine fed and ticking, whilst others have had success in pinning infrequently and on their own.
      I do a mix of both. I load up tailwind for several weeks at a time, but when it lapses I leave it alone for a few weeks. During my none pinning phases my profile goes up and during my tailwind schedule it actually shows less engagement.
      My advise for a new Pinner is to pin from your shop initially, do it manually and create more boards which your market would be interested in. Eg, a knitted product on Etsy, the audience may enjoy crochet or colours.
      Then make new pins. Try to avoid pinning the same pins over and over. You can make new pins and use them as images in your shop – or just pin them to Etsy inserting links.
      Finally – set out a simple reminder to manually pin as well. You only need to do a few a day, and pin from your shop or upload.
      There are no hard and fast rules for Pinterest. As a website owner I would spend more time learning Seo – but if you only have an Etsy shop for now, your job is to create pins which people engage with.
      Not everyone does well on Pinterest and likewise not everyone does well on Instagram- but both will do a good job of sending traffic to your shop once you are successful. My target is to create good instagram content which I can pin on Pinterest- ensuring any Pinterest traffic and instagram traffic can easily get to my Etsy shop.
      I feel sometimes that Pinterest has been flooded with lots of the same pins – so make sure you title them with good keywords and write something which your audience will love to click in the description. So to conclude, do a mix of both manual and auto pinning if you can afford tailwind, although it certainly is not compulsory for a new shop. If you wish, you can post on Instagram and then repurpose that work into a pin.
      I hope that helps

  7. Hi, this was very informative, thank you! I’m a new Etsy seller and only have 10 items in my shop right now. What is the minimum number of pins I should create for each item to get started? It would seem that everyone would get pretty tired of me pinning the same 10 photos from my Etsy store 2 times a day! Also, I’m never going to have a shop with 200 items in it so it sounds like the way to get variety is to create different pins from the items I sell, is that correct?

    1. Hello Nancy,
      Thank you for reading. I would create 3 very different pins for each item. Pin only around 10 pins a day. 1 of yours to your most relevant board and 9 other pins to other boards which your target audience is also interested in. So you shouldn’t pin more than once every 10 days to the same item, or the same pin more than once each month. Then for the following month make another 30 pins for the same items. Alternatively, you could copy your listing once and swap out new photos – essentially the same item but a new listing URL – Pinterest will see this as a new item you are pinning to. Unfortunately with only 10 items, Pinterest traffic will be slow – and another person with only 10 items could see more or less success. A lot will depend on how well Pinterest receives your pin – you could have a pin take off and go viral and traffic would increase easily. But it is a numbers game with both Etsy and Pinterst for most niches. I hope that helps. Trina

  8. Thanks for this post. I had no idea Etsy had a Social Media Tool available through my Shop Manager. I’m very good in Photoshop, so I’ll check it out.

    One question. I’m new to Pinterest and don’t really understand how re-pinning works. So let’s say I have 25 pins on a board that features just my photo artwork from my Etsy shop (I’ll use other boards for various mixes). After a period of time, should I re-pin the same pins of my work to the same board? I can pin variations of the same artwork, but eventually it’ll max out. How often should this be done? Will Pinterest get mad at me if I re-pin the same images over and over? What I’m getting at is, I only have so many photo images to pin, and I guess the question is how to keep them in circulation for as long as possible? Your advice would be greatly appreciated!

    1. Hello David,
      Thank you for reading. Let me explain what I do. I have several boards that relate to my subject – Etsy. So I create several boards related to that subject, eg, Starting on Etsy, Etsy shop help, Tips for Etsy, Small business tips, Working from home ideas, Etsy shop ideas. So I can write post and create 3-5 pins and circulate them through these boards. For my Etsy shop – I have several such as Wall art, Printable art, Home wall decor, Printable art prints. In the same way I can make several pins and circulate them through these boards. The only boards I don’t pin anyone else’s pins to are my Blog post board for this blog and my Etsy shop board. I wouldn’t pin the same pins to the same board for several weeks. Pinterest will not like it if you pin the same pin to the same board repeatedly each day. So variation is the key. Must like Google, my popular pins become popular only after a period of time – often a year or more. So whilst it can give you some traffic – there will always be variations in success. We could use Tailwind to recirculate them over time for us – but I’m becoming a fan of manual pinning also. Just go to your shop and pin from there. Please pin to the most relevant board first – not your Best of my shop board.
      I hope that helps

  9. I’m a little disappointed. “Can I pin directly from my Etsy shop to Pinterest?” didn’t actually tell me HOW to do it. Talked about everything but the actual process. IS there a process from within Etsy to chose a listed and pin it or not?

    1. Hello Dragon Don
      I’m sorry for any confusion – yes of course you can pin directly from your Etsy listings to Pinterest. Just click on either the share Pinterest link or use a browser extension and share to Pinterest this way. Both options will automatically link back to your listing on Etsy. Be warned that by using that method – when someone clicks the pin on Pinterest they will be shown ‘other relevant listings’ on top of yours since Etsy uses your tags to show other listings as well. To combat this you can manually upload an image to Pinterest and link back to your listing – remove the ‘listing’ part of the URL and replace it with your shop name. See other comments here. Also, I explain this concept in my SEO guide on interlinking between listings.

  10. Very helpful, thanks!
    Although I have a question:
    When I share a link to any of my products in Pinterest, people see a generic Etsy page with related products from other sellers (direct competitors).
    Only after scrolling down a while they would see my product (most people won’t).
    Is there any way to get a link that will show my listing without promoting other products?
    Thank you!

    1. Hello Julieta
      Thank you for reading my blog. Yes, the big Pinterest question. I’ve tested this from a number of platforms and ways – and although the easiest way to pin your listings is to simply hit the Pinterest share tab. What this does is take your listing photo and pin it onto your Pinterest board. When someone on Pinterest clicks this image they are taken back to your shop and that listing but are also shown before a slew of other people’s listings. Etsy is using your keywords to show ‘relevant listings.
      To get around this – you can upload the image of your product onto Pinterest and then add the link manually.
      When you add the link remove the part which says ‘listing’ and add in your shop name instead. This means that anyone from Pinterest who clicks on your image and goes to Etsy – will only go straight to your listing and not be shown any competition at the top. I explain more about this in the SEO Guide
      I hope this helps

  11. Amazing little article here. So many websites I visit just want to sell their Pinterest strategies for $$$ – which as a small new business, absolutely do not have the funds for things like that so I really appreciate the free value you’re provided here!
    Genuinely cannot emphasize how helpful it has been and I didn’t know about manual pinning either!
    Thank you so much for this, Trina.
    We are always open to collaborations and sharing if you are ever interested 🙂

    1. Thank you so much – I really appreciate being able to help so many with my little blog. Glad you found it helpful.

    1. Hello Lori
      So glad you liked it. Etsy changes quite a bit over time, but when in your listing – you can press the Pinterest button to share – then use the select more images and chose the image you would like to pin. You can find the Pinterest share button on your listing. I hope that helps


  12. Thanks this was really helpful. Are there companies you can hire to do this for you? This seems like tedious work.

    1. Hello
      You can of course hire a personal assistant, many of them sell Pinterest management and do all this work for you.


  13. That’s surely a great piece of advice for a newbie Etsy seller!! Thanks a lot for discussing about promotion on Pinterest. I’ll definitely keep note of it.

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