Whether you want to sell your artwork online or produce a craft or supply – it may just be the right time to Open an Etsy Shop. Etsy is relatively simple and easy to get started and provides you with an instant online store. This is the ultimate guide on how to Open an Etsy shop in 20 simple steps.
Etsy has a lot of business, which requires a lot of customers – and they do it well, they provide an online marketplace for handmade items and are often used by small businesses as a pre-curser to owning your own website.
They may have the odd lousy press catch-all written about them. They may change things up often, so you are pulling your hair from your head.
But lots of companies do this to keep their shareholders happy, and this is no big deal since, like any business owner, they are ultimately in the business of making money. So when Etsy makes money, so do you.
Etsy’s annual revenue rose to just over 600million – or 39 million buyers. So they know a thing or two.
Just let that sink in.
You already have a High Street premade
Ready to begin?
Starting to sell on Etsy is relatively simple and easy to do. I’m going to walk you through how to open an Etsy shop in these simple steps.
If you already have an Etsy shop – you can learn how to improve your shop and get ahead by using Pinterest to promote your Etsy shop.
This post contains some affiliate links for your convenience (which means if you make a purchase after clicking a link I will earn a small commission but it won’t cost you a penny more) Click here to read my full disclosure policy.
How to Open an Etsy Shop in 2023? (in 10 quick steps)
Here is your Etsy Shop Checklist
- Bank Account
- Etsy Shop Name
- At least one item to sell -(Don’t worry if you don’t have this, we will just add an image)
- Credit Card or Debit Card
Note: A Bank Account should be in the country you currently reside in. It can not be changed. So if you build a million-dollar shop and then move, you will always be paid into this Bank Account. It’s also worth beginning with a separate bank account, especially in the United States—something to think about.
If you are at all uncertain about your Etsy shop store name – don’t worry, you can change this later, but only once unless you contact Etsy and separately request it.
Don’t worry if you haven’t yet got any Etsy products ready, you can upload a photograph from your phone and then delete the listing.
Still with me?
Great – let’s take some action and begin with the first step.
1. Create a free account on Etsy
Firstly begin by opening a free Etsy account
Once you are logged into Etsy and have the main screen – in the top right corner, there is an icon for opening your shop called sell on Etsy.
Get 40 FREE listings on Etsy
Before you rush off and begin your new Etsy shop – take a moment to understand what you want to do with it. – if you want to sell anything Printable, invites, or Business templates, I have a small secret for you – All the details are right here.
If you want to earn FREE LISTINGS from your own shop afterward, you can take a look at this post on How I earned over 60,000 free listings on Etsy.
You now need to tell Etsy a little more information about your shop preferences. Your shop’s language, shop country, and currency.
2. Select your Etsy Shop language
I have used English. Fortunately, Etsy does support other languages, but most buyers are from the United States.
3. Select your Etsy Shop country.
This is important if you plan on shipping items either within your own country or abroad. I’m selling digital – I’ve selected the country where I live.
If you are selling digital items – your shop country shouldn’t matter as there is nothing to place in the post. If are selling to customers in Germany, they have now placed a tax on the packaging. Please read the following article on VerpackG (the packaging act)
If you are selling something you need to post to the customer, you will show up on the local search. Read more about Etsy local search.
4. Select your currency
I select US dollars for my shop – even though I live in Hong Kong. I know most of my customers are in the US and I don’t want any confusion. If this is you – Etsy will also charge you a currency conversion fee before they place the money into your bank account.
Note: You may move to another country as an Etsy seller. (Yes, the world is a small place), but you may not change the country of your Bank Account. Etsy Payments will always go to the account you have selected here. You may change banks, but not account numbers.
5. Choose your Etsy shop name
Shop names can be a little bit tricker. You want something which means something to you – of course, but it also has to be memorable. With so many shops on Etsy selling similar products, choosing the right business name is a great way to build your brand.
Etsy buyers might see your shop name and if it is ‘sticky’ (by this I mean memorable) then when they see it again – they will be drawn more to you.
Buyers need to see the same thing an average of seven times before deciding to purchase.
You can find further help in finding a good Etsy shop name
Unfortunately, once you have gone past this screen and opened your Etsy shop – you may only change your shop name once more. If you need to change it once again after this – you need to apply to Etsy. The reason for this is once a name has been used once – it can not be used again by anyone.
If you still need to change your Etsy shop name – you can apply to Etsy
So – do you have a great name before we go through how to open an Etsy shop?
Is it available? – Yes. Perfect. Let’s move on.
If not – revisit our help on Etsy names
If for any reason you accidentally accept the wrong name – you can either try to hit the back button (which probably won’t work) or start again with a new email address.
The easiest way would be to open your shop with the name you don’t like and get on with the rest of the instructions below.
Once you are ready you can then change your shop name once yourself – the second time you will need to request the name change through Etsy and ask them to approve it.
6. Create your first product listing
So even though you want to open an Etsy shop – you now need a least one item to get started. Etsy would like you to add ten product listings, to begin with – but one is ok for now.
Right, so let’s add that first listing.
7. Adding photos to your first listing
The first thing we need to do is add some images to your listing.
Don’t worry about being perfect if this is too much right now – yes, images are crucial for your shop and appealing to your potential customers, which will help you make sales. But for now – you need to get started.
Because Done is better than perfect right now.
You can come back later and refine your style and imagery. (and I promise you will, we all play with our photos a lot)
What should the first image look like on your Etsy listing?
The first listing image is the one that will show up in the preview on search – so this one has to be top quality.
- landscape – ideally the first image only, the others can be any orientation at least 2000px wide
- the product is in the center of the image as Etsy crops from the center of the image.
- at least five images for each listing
- check the thumbnail image is correctly placed to show your item off to its best
We have all seen beautiful, inspiring photos on Etsy – and we have seen a fair amount of dark, poorly lit, and fuzzy photos as well.
Tips to improve your Etsy photos
- Light and bright
- Clear with details
- light backgrounds do best, but not always
- images taken from many angles
- focused images on the best parts
Etsy does try to help you with this by giving you ideas on their image previews.
If you would like to read what I use in my images – I explained in detail ways to make the most of your Etsy images
Below – you can see I have chosen to use a stock photo for my Wedding Invites. I wish the background was a little brighter. I purchased this stock photo on Etsy
Don’t worry if your images look fuzzy on the preview – this often happens. Just ensure you upload the correct size in Pixels. 2000px wide at least.
Once you are happy with your listing photos – then save and move to the next part of the listing.
Now you will need to decide on your title. Using keywords here is imperative to be found in the Etsy search. This line can make or break your listing’s ability to be found within Etsy – Getting your Etsy title right is a skill you can learn.
8. Write your listing title
In basic terms, you are describing your item in such a way that a buyer knows what it is. Your title should be written in a natural langue but contain keywords about your product and shop’s items.
The main thing to do is –
Place your priority keywords at the beginning. So if you are selling hat pins, this should be at the front of the title and not the end. I see lots of titles with only two or three words in them.
Fine if your shop is well established and you have hundreds of items. But we are new, so ensure you use all of your titles and make it readable and natural – with your best keywords at the beginning.
ok – easier said than done right?
Tip: Look at your item and start brainstorming keywords before you open your Etsy shop
- what it is for
- who is if for
- how will you use it
- what exactly is it
- what color is it
- how big is it
- how will the buyer receive it
- what can the buyer do with it
If you are starting – keep a notebook or a document where you can keep all of your keywords together and highlight which ones you are using and which do well.
When I first started, I copied my titles onto all of my listings, the same title over and over again.
Curious what else I also did incorrectly when I opened my first Etsy shop
Where to find more keywords to use on Etsy?
9. Use the menu on Etsy to find keywords.
Using the drop-down function in the search results – you can see other ideas of what buyers search for to find your item.
This is a quick and simple way to come up with the best keywords for your items. Make a few notes and try to avoid using the same long-tail keyword over and over again.
Mix it up. You can change the title of your items any time after they are on sale. So don’t stress about this too much for now.
Where can I find keywords outside of Etsy?
Marmalead – gives great keyword ideas for anyone. It is known well throughout the Etsy community as the place to go.
Many sellers use both in tandem
Where can I find Etsy Keywords for free?
If you have a Pinterest account – there is a way to also search for potential keywords on there. It doesn’t work for every item, but it can be a good place for ideas.
Go to Pinterest and search for an item that you are selling. Let’s say you are selling jeans on Etsy which you have upgraded to make your own.
Find out how Etsy shop owners use Pinterest to market their Etsy shop
Search for jeans DIY. Click on an image that speaks to you. Now scroll down the feed of jeans. Pinterest has kindly introduced a nifty way to select more ideas under Ideas you might also love – Guess what they also suggest.
- denim DIY
- embroidered jeans
- upcycle clothes
- DIY sewing
- DIY shirt
- DIY projects
If we click on embroidered jeans – since this is closest to what you are selling, you can now see the boxes underneath that search. These also give you ideas.
This tactic might not work for everyone, but I have found some good ideas to try out on Etsy with this action.
10. Fill in the category for your item
Use the helpful prompts to decide on your category. I’ve noticed that these can change, so it’s worth revisiting every few months to ensure you are still in the correct one.
You can also fill in the next few prompts appropriately with color, occasion, holiday, etc.
All of my items are set as auto-renew as I’m selling digital – if you are selling physical items, you may only have one of each so set this to manual.
11. Write a good Etsy item description
This is a whole post in itself – and you might want to look at a few of your competitors to see how they have written it – please only use this as a guide.
Shops owners get cross if you copy their descriptions and it does happen. I don’t recommend this. But research is research.
The first paragraph should be conversational and contain some long-tail keywords throughout. Preferably those you have also used in your title. Sound natural and make it easy to read.
Don’t be tempted to keyword stuff – it looks awful, and Google can read these lines so be mindful of this.
Fill in your description with useful and pertinent information about your item. The size, texture, and what will a buyer want to know before they decide to purchase.
You can also add persuasive copy – set the scene and create a need. Mention what problems your item solves, and what you can use it for. How will the buyer feel after they have purchased?
Later when you have a few more listings – come back to your descriptions and add a link to other listings right in your description. This will help buyers find more of your items and move around your shop.
For now – you can also add a link to your category or use a keyword – e.g. find other blue items or matching items or even just back to your main shop page.
12. Add Etsy tags to your listing
Tags are how you will be found in search and run in conjunction with your title. If the keyword is in the title and the tags, then this is better.
What I do is copy my title into my tags box and press return. The tags will be added where there is a comma in the listing title. This does two things, – it ensures that you have made no spelling mistakes in your tags and also that your tags and title match where possible.
I then change the tags or split them up to fit in the 20 character limit until I have used all 13 tags.
An example of Etsy shop tags
My title might read.
Printable Peony flower poster wall art, Digital dorm decor print, Pink floral gallery wall art.
Then my tags would read
Printable peony, peony flower, flower poster, peony poster, peony wall art, flower wall art, digital print, dorm decor, printable art, pink gallery, wall art, Australian native, Australian art
Finishing your first Etsy listing
So now you can fill in any other information – such as materials.
SKU – I use this for my prints. I write the file name of where the print and the scan of my original work is kept. This way if there is a problem with the print or a mark – I can quickly find it. But you can use this for anything you want. The SKU is never revealed to your buyer, so you can use this any way you wish.
13. Add shop sections to your Etsy Shop
These help the buyer navigate around your shop. You can use these any way you think best benefits the buyer. I sell digital prints and have mine set into categories of botanical, minimalist, etc.
You might want to keep your shop sections based on gender, season, or even color. You can change this later when you have lots of items.
14. Fill in your bank details on Etsy.
Ok so now you have saved that first listing or others if you have more ready to go. Let’s move on to finally opening the shop on Etsy.
To go further than this you will need your bank card and details ready.
Don’t have them?
Ok, I’ll wait.
Getting paid on Etsy
Remember you may change banks in the future, but you may not change bank country. Let me say that again – if you move to another country your shop’s bank account where you get paid will remain in your original abode.
If you want to get paid in your new country – you will have to delete your shop and start again.
Something to think about.
15. Verify your identity on Etsy
Etsy will also ask you to verify your identity. Just follow the prompts as they give them to you.
In Hong Kong – I had to photograph my face next to a copy of my Hong Kong Id Card for them to accept me as a seller.
16. Add your Credit card and billing address
On the final page, Etsy will ask you for a credit card and billing address. I have a credit card on my account as all sales require you to pay a transaction fee. This is deducted before your funds are added to your account. Etsy payments is a process where sales funds are used to pay your shop fees.
17. Open your Etsy shop
If you are not ready to open your shop – don’t open it. You can log out and come back later – as long as you don’t open your shop – it’s ok to get more items ready first.
There you have it – you now have a full-fledged business on Etsy. Congratulations.
18. Don’t forget to Complete your Etsy shop policies
You can complete these by going into Settings and policy. Choose the most apropriate to you and what you are selling. Complete these so you can set custom orders for example.
Final thoughts on How to Open an Etsy shop
Opening an Etsy shop is Free with this code for 40 FREE LISTINGS on Etsy. You don’t need to have a listing ready before you open a shop. (you can just use a photo) Setting up an Etsy shop is not hard work – all you need is your ID and bank details and something to use as your first product listing. Find out more about Setting up your Etsy shop or if you are wondering how to market your Etsy shop with emails, please let me know in the comments if you have any questions.
Good luck on your first sale and remember the great thing about Etsy is that it’s a marketplace for your own Etsy Business.
Don’t forget to check out Passive Income Society for 100’s of hours of training, free templates you can use in your own shop, guides, live help and more.
START SELLING DIGITAL PRINTS ON ETSY
Download a FREE Ebook of everything you need to start selling digital prints today. I’ve included how I got started, the sizes required and what tools you need to become a successful seller.
If you enjoyed this post – please take the time to pin it, as it helps my little blog grow.
Helpful posts for aspiring Etsy shop owners.
Create a business plan for your Etsy shop and Organize your work flow.
Search Engine Optimization – read our post on SEO to get everything you need in one place
What makes a good listing on Etsy.
Please let me know in the comments if you have any questions – I’m happy to help.
Before you leave – read about all my Etsy mistakes and what you can do to avoid the same problems.