The best things to sell on Etsy

Being an entrepreneur means it’s your job to produce products, find various ways to sell them, and choose the best place to sell them online. In this post, we will find out what are the best things to sell on Etsy and in an online marketplace; what could your potential customers be looking for? 

Consider your niche before opening a store account on a particular online marketplace — does Etsy have a large number of products already? – Yes, that’s a good sign.

Etsy is the best place to start your online shop journey, and for me too.

Most top Etsy sellers market a range of products, including craft supplies, party decorations, jewelry, and more. Etsy is the best place to look for unique and authentic handmade items — it certainly is the best place for starting entrepreneurs.

If you aspire to be a successful Etsy shop owner, this blog post is worth reading! Also, you can read about the things to remember before opening an Etsy store in this post. 

What Sells Well On Etsy?

Before opening your Etsy shop, you need to know if your product is popular on Etsy or if you can sell it in the online marketplace. You can start by viewing the best sellers on Etsy. This will bring up a huge amount of products changing daily – but we want to dig further.

What’s in demand and trendy these days? People are now into unique and sustainable items — if you go into Etsy, many of its products fit the description.

You can even do competitor research to know more about your niche.  

Handmade items and crafts sell well on Etsy — more than half of the population of the online marketplace are artisans and craftsmen.

best seller icon on etsy

However, the niche doesn’t just stop there. More products are recognized as best sellers — as the community grows, more items are added and sold. Here are the niches that sell well on Etsy.

  1. Handcrafts
  2. Digital Products
  3. Clothes
  4. Home Decor
  5. Self-Care Items
  6. Pet Products
  7. Party Decorations
  8. Accessories
  9. Toys
  10. Collectables
  11. Craft and Supplies
  12. Vintage Items
  13. Jewelry
  14. Gifts

Read more about items to sell on Etsy and gain income in this blog post.

What Do The Top Sellers On Etsy Sell?

The top sellers on Etsy have given their customers the best service and offered their finest products. What did they sell that made them the top sellers on Etsy?


Lovely trinkets deserve a spot on this list! Uniquely made jewelry pieces sell well on Etsy — accessories complete the day’s outfit. From earrings to anklets, customers will always search for something eccentric.

image of best selling necklace on etsy

With many Etsy shop owners, generic designs are rarely found on the platform — no wonder it’s a popular item.

You can also sell jewelry pieces in a set — along with lovely box packaging. The set consists of a pair of earrings, necklace, and bracelet.

Also, jewelry is an excellent gift during occasions such as weddings, anniversaries, and birthdays. Aside from that, people who take their fashion seriously tend to search for rare jewelry — it sets them apart from other people and completes their fashion statement.

party Decorations

Who doesn’t love celebrations? Etsy is a wonderland for party organizers — themes for special occasions are everywhere on this platform.

You can sell various party decorations that buyers love to showcase on social media.

image of party decor on table with bunting

We love these party decorations because they can make an event even more special without spending much money on decorations. 

Every day of the month, there is something worth celebrating as well — you will always encounter a possible customer.

Sell products such as birthday candles, banners, party hats, table covers, loot bags, utensils, balloons, cake toppers, and more.

You can also sell a set of party decorations by theme — having a theme for the celebration makes it even more unique—for example, a Unicorn-themed Birthday party or a Spa-themed Bridal Shower.


Digital artists are also Etsy’s top sellers simply because printables are convenient and easy to sell online, you can even sell things you have sewn in digital too. . Learn how to make stickers to sell here. 

Shipping won’t be a part of your task as a shop owner.

You just have to provide a digital copy of your product to your customer — it usually comes in a downloadable link in PDF format.

preview image of garden planner on etsy

The buyer can print the copy independently or save it on their device.

What’s not to like about that? – Make it once, sell it 3000 times.

If printables are your thing we have all the information you need to get started selling printables

Printable planners are best sellers in this niche. The planners come in different concepts — from Business planners to Wedding planners.

You can check out the planners in our Etsy shop too. 

Etsy shop owners offer resume templates, editable invitations, and journals. Printables can be tagged into various product categories — meaning you can be found within multiple search categories. 

Just like your Granny says, if it’s not online, it’s not sellable.

Many of us have moved away from shops and now order everything online – self-help is now huge, and during the previous years, its visibility rate went high, making it one of Etsy’s best-selling items.

If you have recently been forced to discover your inner creative self, you might have dabbled in Art recently – then this post about making art prints to sell online might also help you.

Home Decor

Adorning a house with decorations according to its personality is a goal for most homeowners. Mine included. 

Having moved into our house, which was previously let to tenants, our bathroom required some TLC. 

Etsy sellers produce products from different home interior styles; you can find anything from vintage to Nordic.

Etsy has a large population of sellers with different personalities. Indeed, customers can find one store similar to their preference — it won’t take long until they find their match.

Home decor on Etsy is trendy and appeals to the taste of millennials and generation Z. 

Personalized Gifts

A gift is a lot more special when personalized — more so when it’s an item loved by the receiver.

Sellers give their buyers the option to customize mugs, shirts, tumblers, tote bags, and lots of other items in a jiffy. We love this one right now – perfect for your bestie.

The buyer provides the design to be printed, and voila, your trusty Etsy seller will come up with the goods and mail them to you. 

Perfect if you are celebrating a special event – or a personal achievement. 

If this is your niche, you must be an accommodating seller to be a successful Etsy shop owner.

Customers will probably contact you for assurance and check if the design is well-printed.

Always keep your lines open — a top seller is an accommodating shop owner. You will want to avoid any Bad reviews on Etsy at all costs. 

Pet products

Etsy shop owners provide the best pet supplies you can ever find online. These are uniquely designed items — sustainable and safe for your pet’s health.

The online platform is also the best place to find personalized pet care products such as bowls, leashes, grooming kits, and clothes.

image of cat wearing personalised collar

Pet parents are continuously searching to find the best products for their pets — Etsy is a gem for these parents. Etsy has widened its target audience — pet owners made pet supply stores a top seller.

So if you have found a way to keep your ‘mans best friend’ warm and dry and want to share it, then Etsy should be your first stop. 

Self-care Products

You’ll be an Etsy top seller if you sell items that bring ease to a person’s life — self-care products do the trick.

Shop owners can earn money by selling self-care products — more so when each product comes in varieties.

It also works best when you market organic products. Many customers search for bath and beauty products that are made from natural ingredients.

If this is your field of creating products, it’s essentially a ticket to sell on Etsy. 

Aside from bath and beauty products, other self-care products that sell well on Etsy are scents and candles.

The selling point of these products is its vast option of fragrances that aren’t sold on large markets — such as malls, brand stores, and large eCommerce platforms.

Candles come in various shapes, sizes, colors, scents, themes, and aesthetic packaging.


Aspiring fashion designers or clothing retailers are among the top sellers on Etsy, and customers can find one that fits their fashion statement, from clothing to shoes.

Also, Etsy stores don’t just target one group of audience, and they will dress your Granny or baby equally as well – 

Customers can find many options on Etsy — again, personalized items sell best.

Most customers also look for wedding accessories on Etsy — for example, a veil or hand gloves. People can easily find their choice of clothes on Etsy, especially for events. With a comprehensive collection of dresses, it will surely be in demand.

best craft supplies for sale on etsy

Craft supplies are one of Etsy’s best-selling products, if not the best – most Etsy shop owners who are into this niche are top sellers.

Customers dwell on Etsy because their craft supplies are rarely found, even in stationery stores.

  • And as a craft buyer myself, I love anything craft – I want it all. 

DIY Craft kits

Creative activities are great for leisure and honing one’s skills. And if you are forced to stay at home for a while, why not grab something creative? 

DIY craft kits are among the crowd favorites on Etsy — with a wide audience age range. It can be for both kids and adults. You can find these DIY craft kits on Etsy:

  1. Soapstone Carving Kit
  2. DIY Purse Sewing Kit
  3. Marbling Art Kit
  4. Embroidery Kit
  5. DIY Paint Kit
  6. Candle Making Kit
  7. Crochet Kit
  8. Punch Needles Start Kit
  9. DIY Bracelet Kit
  10. Macrame Coasters Kit

The package includes complete tools, instructions, and craft supplies. One of its selling points is that you can bring it anywhere — finish it wherever you are.

Also, it’s a fun activity for kids — especially when they are at the age of curiosity—the best age to hone their sensory, physical, emotional, and cognitive skills.

beads and charms

Design tools for accessories are marketable on Etsy as well. Entrepreneurs treat different Etsy stores as suppliers for their items — supplies for bracelets, necklaces, anklets, earrings, and clothes.

Thousands of beads and charms can be used for various concepts — made from various materials. You won’t run out of options and ideas to develop a new product for your store.

  1. Acrylic Fancy Beads
  2. Faux Beads
  3. Pebble Beads
  4. Sequins
  5. Flatback Beads
  6. Faceted Beads
  7. Pinch Beads
  8. Cylinder Beads

As for charms, each design depends on the concept of the accessory you’ll be making — there is a wide variety of charm designs on Etsy.

You can achieve anything you want with the right kit, from flora to fauna.

needlework supplies

From embroidery to crochet tools, Etsy has got it all. Many Etsy stores sell needlework supplies, Needlework tools and accessories.

  1. Embroidery Hoops
  2. Thimble Pads
  3. Needle Puller Thimbles
  4. Needle Minder
  5. Scissors
  6. Knitting Needles
  7. Knitting Needle Stoppers
  8. Scissor Holders
  9. Embroidery Fabric
  10. Mini Sewing Machine
  11. Sewing Threads

Organizers for your needlework supplies can be bought on Etsy, too; you can even purchase wholesale depending on the number of orders on the store’s shipping policy. 

wedding and craft supplies

Most customers prefer to organize their special events, and the more unique, the better seems to be the theme. For this reason, craft supplies for weddings are bestsellers on Etsy. 

  1. Invitations
  2. Favors
  3. Cake Toppers
  4. Decorations
  5. Guest Book
  6. Decorations for Bridal Shower

Stores that offer personalized products are best sellers for wedding events — each unique design makes the event more remarkable and intimate.

stationery supplies

Whether it’s your office desk at work or your home office, stationery supplies are essential.

And Etsy won’t let you down in this area either. 

There are a wide variety of shops selling these items. The trending designs are totally in demand for women.

 Potential customers are primarily students and women — these audience groups are enormous contributors to Etsy’s sales of craft supplies. It also comes in a set which you can also buy wholesale.

  1. Stationery Papers
  2. Highlighter Pens
  3. Stickers
  4. Notepads
  5. Washi Tapes
  6. Notebooks
  7. Envelopes

Stationery supplies are both functional and stylish — each store has different stationery designs. This should work for you at any entry-level if you are design savvy. 


Excellent fabrics can be found on Etsy since there is a large population of fabric buyers.

Potential customers can encounter cut-price fabrics yet very high-quality. Etsy has a collection of fabrics made from different materials such as:

  1. Linen
  2. Cotton
  3. Chiffon
  4. Damask
  5. Gingham
  6. Lace
  7. Leather
  8. Modal
  9. Polyester
  10. Satin
  11. Silk
  12. Taffeta
  13. Toile
  14. Velvet

Measurements can be seen in the product description — you won’t have to worry about their accuracy.

Categorized by style and material — Etsy users won’t have difficulty finding the fabric they need.

can I sell handmade items on etsy?

Yes, you can!

Etsy is the best place to sell your beautifully-made handmade items. In fact, Etsy is known as the handmade seller’s market.

The Etsy community supports arts and crafts — keeping the tradition alive and giving the artisans a great platform to showcase their works.

You get to do what you love and earn money from home at the same time. 

Selling handmade items on Etsy can also help boost your creativity. Within Etsy’s online community, artisans can exchange ideas and provide solutions to one another. 

What handmade items can I sell on etsy?

  1. Furniture
  2. Ceramics
  3. Jewelry
  4. Mug
  5. Soap
  6. Paper
  7. Cards
  8. Glassware
  9. Woodworks
  10. Consumables
  11. Clothes
  12. Printable Art
  13. Sculptures
  14. Embroidery
  15. Candles
  16. Bags
  17. Bath Bombs
  18. Organic Cosmetics
  19. Pottery and Clay Products
  20. Knitted Accessories

If you excel at woodwork, you can grab tips on this post about selling woodworking projects on Etsy.

How well do party decorations sell on etsy?

Occasions happen every day worldwide — celebrating with family and friends has become a worldwide tradition that keeps the bond alive.

Etsy stores accommodate customers who look for party decorations almost every day. If you choose this niche, your sales will do well on Etsy.

It also helps if you don’t just focus on one event and theme. Widen your potential customers’ options — give them a reason to stay in your store. 

Creating and selling party decorations for different events can increase your store’s visibility rate. You get to use many tags and place your store in several other categories, and your store can easily be found through organic search. 

Most Etsy stores sell party decorations for these events:

  1. Birthday Party
  2. Engagement Party
  3. Bridal Shower
  4. Baby Shower
  5. Weddings
  6. Bachelor Party
  7. Company Party

And you can pick party decorations with a particular theme. For example:

  1. Neon
  2. Casino
  3. Under The Sea
  4. Jungle
  5. Farm
  6. Candy
  7. Space
  8. From Pop Culture
  9. Vintage
  10. Mexican
  11. Dinosaur
  12. Spa
  13. Carnival

As for the party decoration supplies, you can think about selling the following items:

  1. Party favors
  2. Balloons
  3. Invitations
  4. Bridal Shower Pajamas
  5. Banners
  6. Party Hats
  7. Wall Decorations
  8. Party Games
  9. Cake Toppers
  10. Paper Cups
  11. Utensils
  12. Drink Toppers
  13. Stickers

Party decoration sets are top-sellers because most customers prefer a single purchase. Sets are convenient as it saves time finding the right pieces to complete the decoration — and less money spent on shipping fees.

What Digital Downloads Can I Sell on Etsy?

Another top seller on Etsy are digital downloads. These printables are convenient as it doesn’t require any shipping. 

Artisans that thrive in digital Art are given a platform through Etsy — various kinds of printable products are sold and are top sellers on the eCommerce platform.

Your purchase is already complete with just a click on the download link.

Some sellers even offer commercial use for their items — buyers can sell the copy on their own platform and audience.

These are called PLR products – Private label rights for products. Essentially, this means you purchase a product and re-sell it to your audience as your own. 

The listed digital items can be your niche on Etsy:

  1. Planners
  2. Invitations
  3. Design Templates
  4. Notebooks
  5. Calendar
  6. Wall Art
  7. Worksheets
  8. Paintings
  9. Event Decorations
  10. Stickers
  11. Journal
  12. Printable Art
  14. Trackers
  15. Tickets
  16. Sewing Patterns
  17. Clip Art
  18. Patterns
  19. Colouring Books

These items are already designed for your convenience and often come in a template you can edit and make some changes.

You can also buy planners and notebooks with blank pages — if you prefer to write sections and information on your own.

Sellers will email you the download link — check your inbox for confirmation immediately. 

Just a reminder — before you purchase or download the file, ensure that you have the proper application to view the item.

See if the product is compatible with your device. Printable items are available in PDF, ZIP, JPG, PNG, DOC, GIF, and TXT.

Printable planners are a crowd favorite — with hundreds of designs for different events and aspects of your life.

You can find these printable planners on Etsy:

  1. Life Planner
  2. Website Planner
  3. Daily, Weekly, or Monthly Planner
  4. Self-Care Planner
  5. Fitness Planner
  6. Social Media Content Planner
  7. Digital Planner
  8. Financial Budget Planner
  9. Christmas Planner
  10. Cleaning and Decluttering Planner
  11. Wedding Planner
  12. Etsy Seller Planner
  13. Student Planner
  14. Fall Planner
  15. Garden Planner
  16. Meal Planner
  17. Business Planner
  18. Productivity Planner
  19. Winter Planner
  20. Birthday Planner
  21. Email Marketing Planner
  22. Travel Planner
  23. Party Planner
  24. Health Planner
  25. Product Planner
  26. Pet Care Planner
  27. Blog Planner
  28. Baby Care Planner
  29. Spring Planner
  30. Summer Planner

You will also encounter digital products that come in a bundle — including stickers, planners, clip arts, printable Art, quotes, and more.

Most times, it’s a set of printable planners related to one another. Furthermore, digital downloads in various design concepts are available on Etsy with the artist’s creativity, such as vintage, country, minimal, abstract, boho, floral, and more.

For more information, here are tips on how to sell digital downloads on Etsy.

Can I Sell Handmade Jewellery?

Etsy is the best place to find unique jewelry pieces — different styles for different personalities. Many entrepreneurs are into selling jewelry as it can be handmade and personalized.

You just need a sufficient amount of supplies to create the item. Most importantly, you need to have an eye for design and be keen on details. 

Jewelry can be found in several shop categories — that’s why the item is popular for sellers on Etsy.

If you sell jewelry on Etsy, you need to build your brand and a product design to set your shop apart from other sellers. Use high-quality materials since this will directly relate to your price point and reviews. 

When selling items to wear, it is far better to promote them so that a model can showcase the item correctly. A model can help your customer determine how the product looks when worn — especially with rings. 

Here’s a complete guide to Etsy listing photos that you can use as a reference.

Your product description must be detailed. It’s essential that your customer feels confident to purchase your product.

They need to know if the item will fit them OK — give them enough information to trust your store.

Put size options on each product — the product description must contain a size guide that the customer can use as a reference.

Also, it’s essential to consider selling hypoallergenic jewelry for potential customers who have sensitive skin. 

What are Other Good Sellers on Etsy?

Aside from the bestsellers mentioned above, you can also try selling these products. These items are gaining attention and might be next in line as the top seller on Etsy.

Travel Accessories

Everyone aims to have a stress-free trip — well-organized for them to be at ease. Travel accessories are one of the great items you can find on Etsy.

Most of the products can be personalized, which is important when traveling abroad in case of an emergency or losing your belongings.

Sellers can engrave or embroider your name on the following travel accessories:

  1. Passport Holder
  2. Luggage Tag
  3. Vaccination Card Holder
  4. Travel Pouches
  5. Travel Jewelry Box
  6. Travel Bag

smartphone accessories

Phones are essential to one’s daily life — they must be kept safe at all times. Etsy sellers market phone accessories that are trendy and convenient for everyday use.

Moreover, Etsy store owners offer customized accessories — a nice touch to your phone and might come in handy if you lose it. Most accessories are handmade from beads, rubber, or leather.

Listed below are phone accessories you might find on Etsy:

  1. Phone Strap (can be customized)
  2. Ring Hook
  3. Phone Grip
  4. Phone Case
  5. Keychain
  6. Cable Protectors
  7. Ring Light


Fun games make the get-together even more memorable. Parties, simple hangouts, and sleepovers are not complete without games.

Etsy has a wide collection of games for kids and adults — some games are new to potential customers as they are not commercially sold.

You can find games on Etsy such as:

  1. Wooden Escape Room Puzzle
  2. Unspoken Card Game
  3. Drinking Games
  4. Board Games
  5. Bridal Shower Games
  6. Family Party Games
  7. Tangram
  8. Baby Shower Games

workout equipment

Many people are into fitness activities — especially people from their early 20s to mid-40s. Since this is an age group of employed people, they have busy schedules.

For this reason, they opt to exercise at home — there’s no reason to skip a workout if you can do it at home for just 20 minutes or more. Workout clothes are an excellent addition to an Etsy store as well.

You can try selling these pieces of fitness equipment on Etsy:

  1. Pull-Up Tower
  2. Sit Up Bar Assistant
  3. Push Up Rack Board
  4. Resistance Bands
  5. Aerial Straps
  6. Yoga Mat
  7. Yoga Mat Storage Tube
  8. Dumbbells
  9. Yoga Hammocks
  10. Leg Exercise Equipment
  11. Pilates Bar

gift baskets

Gift giving is sometimes nerve-wracking; most times, you just run out of ideas on what present you should buy or create.

Good thing gift baskets exist!

A great gift idea for housewarming parties, baby showers, bridal showers, or birthdays. The gift basket contains random items from the seller’s store — usually, the basket is filled with self-care items or a bundle of consumable products.

Here is a list of gift basket ideas you can try for your Etsy store:

  1. Bath Products
  2. Relaxation Basket
  3. Candles and Essential Oils
  4. Coffee and Tea
  5. Chocolates and Other Sweets
  6. Meat and Cheese Set
  7. Men’s Self Care Basket
  8. Cosy Housewarming Gift
  9. Baby Care Set
  10. Charcuterie Set

how do I know if my products is in high demand on etsy?

Many Etsy stores are huge contributors to Etsy’s annual sales. If you are one of them, your store and products might have the following characteristics.

  • Products are unique and innovative
  • High rate of positive customer feedback
  • It appears on the first page of Etsy search results
  • Products are frequently shared on social media
  • Provides a solution to customers
  • Products are functional
  • Appeals to two or more groups of audience
  • Increase in monthly sales

Etsy has undoubtedly built a strong brand reputation through the years. The platform continues to be the best place to start an online business — build a brand for aspiring entrepreneurs.

A first-timer will get a lot of help from the Etsy community. There are forums, blog posts, and teams to learn and share information.

If you encounter any problem on Etsy, the community can provide answers based on their experience.

Having an online business is a great strategy to gain extra income. You get to do your day job and earn passive income from your online store.

No rules say you can’t work as a regular employee and own a business simultaneously — especially if it’s a passion project. 

Find a niche that suits you and your craft — grab the opportunity eCommerce platforms give aspiring entrepreneurs to reach their goals.

You might become one of those successful Etsy shop owners with top-selling items that are in high demand to a large audience.

image with text, best items to sell on etsy showing money with hand

To learn more about Etsy, you can check out the following blog posts:

  1. 12 Ways to Increase Your Sales on Etsy
  2. The Big Etsy SEO Guide — for Every New Shop Owner
  3. What is an Etsy Shop Announcement — and How to Use It
  4. Guide to Etsy Shop Branding
  5. How to Start an Email List for Your Etsy Shop
  6. How to Name Your Etsy Shop
  7. 60 Etsy Shop Mistakes to Avoid
get started selling digital prints on etsy

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