Your Etsy shop announcement is there to tell your buyers why they are here and what makes you great. It’s a way for you to communicate to your customers the main points quickly. When used correctly, it can be an excellent way to sell your shop items.
In this post, we will find the best way to use your Etsy shop announcement and give you ideas to make the most of it.
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What is an Etsy shop announcement
The announcement of your shop is there to quickly communicate important information about your shop – which the buyer would otherwise have to dig for. It’s a place to sell yourself and make a connection.
Where do I find my Etsy shop announcement
Your Etsy shop announcement is at the top of your shop under the main header.
It forms part of your SEO on Etsy and should contain keywords related to your shop as the first few lines are searchable in Google.
How do I update my Etsy shop announcement
You can update your Etsy shop announcement as often as you wish. It can be edited from the front page of your shop and clicking the Edit button. Scroll down the bottom of your listings, and you will see a pencil icon you can use to edit.
When you update your announcement, I’d advise placing this in a word document or spell checker first.
The reason I say this – all part of your shop Branding
What should I put in my Etsy shop announcement
There are lots of ways to use your shop announcement – mainly, I often see it used to notify of significant changes or restrictions in the shop. Such as a change to postal fees, or turn around times, items which will come back into stock soon.
Perhaps your items require some further images or even a video to explain them more – for example, how to clean your items or take care of them.
Now – you can include videos in your Etsy listings. I think this is a great selling tool and I’m working to see how I can incorporate them as well. Now it is only for use as sellers right now, but buyers will see them soon as well.
Maybe you want to put a positive note about what you are doing in the community or an event you are planning to attend or sell.
This area is about them – it is not about you. Your shop story or your journey should appear in the About section of your shop, not in the announcement.
Here are a few prompts to get you started :
- Welcome – say Hello and Welcome the buyer.
- Who – say who you are and where you are based.
- What – what are you selling, what does your shop deliver to the buyer? If you can craft a sentence on how you are unique on Etsy, this will also help draw the buyer in.
- Where – Are you a local seller or an international (often this might influence a sale)
- Links – where can the buyer find you elsewhere online. E.g., Instagram, if this is a special place for you, then tell them to go and check it out. Don’t be afraid to tell them what to do here.
- Email – encourage them to contact you with questions. Learn how to start an email list for your shop
- Discounts – are you promoting a sale right now? – how can they access it?
Are you still stuck on what to say here?
Finding inspiration for your shop announcement
The best way to find inspiration is to search for a high volume item on Etsy, such as Stickers. Look at the best sellers, and those will a lot of reviews and see what their shop announcement is. Obviously, you will not copy these, but note if they have mentioned their Instagram handle. Perhaps there is a special announcement regarding posting times, busy periods.
Now is a good time to take some notes or start drafting your own shop announcement.
The one I reviewed had a COVID 19 update and what they were doing to ensure they complied with working environment suggestions.
A turnaround time updates Explaining where she was most active online for discounts and coupons.
Encouraging the buyer to follow her on Instagram.
A copyright notice on her work, explaining what they could be used for and for what purpose.
Another announcement I looked at had the following.
Thank you for visiting – I’m delivering from Taiwan.
Read before purchase – all sales are final and the refund policy.
Where you can find me on Instagram
What their shipping policy is and how they can speed it up if urgent.
What to expect for international delivery times.
Coupon code and how to apply them
Please contact me – for any inquiries or special orders.
Delayed shipping notice due to the coronavirus.
You see, there are lots you can include in your Etsy shop announcement – it doesn’t have to be boring. Etsy advises to keep this area short and to the point, but I believe it’s a great way to get a quick message across to your audience, so use it wisely.
Now you may be wondering what my announcement is in my Etsy shop.
I believe I have work to do, as well.
I followed these best practices and came up with a better announcement –
Previous announcement –
Modern home decor printable wall art. Beautiful botanical-inspired affordable prints which you can easily print and hang in moments. GET 30% OFF TODAY if you JOIN OUR MAILING LIST (copy this URL) http://bit.ly/Onceuponfreeprint
Let’s be social
Updated announcement for my shop
Welcome to OnceUponPaperco – Featuring Watercolor wall art prints for every room in your home. Each one unique and painted by me.
I love watercolor painting and share my work with you all here. I provide artwork in digital format to minimize costs to you and produce each print with care and attention.
Please visit my Instagram @trina_creates to see more of my upcoming work and offers.
All prints are high quality and large file sizes, this ensures perfect colors and detail every time.
5 out of 5 stars
🌿 I added the free eucalyptus print to this mix & I absolutely love these four prints in my dining room. They printed quite beautifully from a standard printer!
🌿 These printed out perfectly! We did them as quite large prints and they came out flawless.
🌿 Exactly as pictured! Looks amazing!
All prints are delivered by Etsy following payment – so you will receive your files almost immediately.
You can find ideas on where I recommend printing online on my website –
https://ohshecreates.com/printing-your-printable-art/ or simply print at home.
Current valid coupons, simply add during checkout:
30% off any order use – 30OFFTODAY
COPYRIGHT NOTICE: All prints are for personal use only. You may not sell these prints as your own work or upload them to print on demand sites. Failure to comply with these terms may expose you to legal action.
All prints are of high quality and large file sizes; this ensures perfect colors and detail every time.
So now you can view my new announcement in my Etsy shop.
See, that only took a few minutes but brings my Etsy shop up to date and should help more with SEO.
Will I lose traffic if I update my Etsy shop announcement?
When I updated my announdement – I will be honest, I did see a dip in traffic. But we were also coming out of lockdown across the planet and although I’m not sure, I do think this had some impact. However, I would advise you to limit the amount of times you update your announcement on Etsy. Simply because, Etsy needs time to go through and collect information.
So don’t update it any more than once or twice a year if you can help it, and keep an eye on your shop stats as well.
Concluding thoughts on updating your Etsy shop announcement – Keep the information relevant and up to date. Make sure when you update it – you have checked for spelling mistakes and only update once or twice a year if possible.
I hope you enjoyed this quick tip to improve your Etsy shop and if so – please pin me to your favorite Pinterest board.
Come back and let me know in the comments if you need help with your Etsy shop.
Thanks for reading today.
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